Home Staging started in 1972 by Barb Schwarz, a real estate agent in Seattle. She even invented and trademarked the word “staging.” Although it’s been around for 50 years, few people know what Home Staging is. Or if they know what it is, they don’t understand why it’s so useful.
When you hire a Real Estate Agent to sell your home, you are hiring them to market your home. When it comes to marketing strategy, there are four concepts to consider. The 4 Ps of Marketing are: Product, Price, Place, and Promotion. Each category combines and relies on the others for success. In other words, you can’t focus on one or two aspects of a marketing strategy. You must consider them a whole.
Your home is the Product. And part of selling a product is the packaging and presentation of that product. If the packaging of a product isn’t appealing and eye-catching, the consumer will search for one that is. (This is how I choose bottles of wine!)
Home Stagers know how to declutter and depersonalize your home. It’s important to market your home to a large amount of people. It’s all about foot traffic and getting as many people through the door as possible.
Home Staging can also affect the listing price. Cluttered and outdated homes can cause the listing price to be lower. Professional Home Stagers know how to accentuate positive features, while downplaying any negatives.
Homes are promoted online through the RMLS. Over 95% of potential buyers look at homes online before considering if they want to see them in person. To promote online, professional photos are a must!
But if the home isn’t staged, it doesn’t matter that the photos are high quality. Most photographers do not stage the home before taking the photos. That's because Professional Home Staging takes time and experience. There is an art to it! So to get a return on investment on the photos, the home should be Professional Staged first.
This is all about location, which is especially important in real estate. While staging can’t do anything about the location of your home, it can improve your home’s curb appeal. People will form an opinion based on the curb appeal of your home, then look for ways to confirm that opinion.
This is when the current owners are still living in the home they are selling. An occupied home is staged with furnishings they already own. The furniture is relocated, repurposed or packed away. Some Stagers will rent extra items for staging, such as pillows, bedding and décor.
A staged home will sell much faster than a vacant one! Staging a vacant home makes it feel warm and cozy. It also helps prospective buyers imagine it as their home. Vacant Staging may have a higher cost, but the Return on Investment is usually higher too.
Home Staging doesn’t have to go all out! To save money on staging a vacant home, consider only staging the Top Three: Primary Bedroom, Family/Living Room, and Dining Room.
Virtual Staging can provide the visual of the home’s potential at a lower cost. However, there’s no substitute for being able to touch and feel the furnishings. But Virtual Staging is better than no staging at all!
Professionally Staged Homes have proven to sell faster, and usually for more money! So if you’re getting ready to sell your home, ask your Realtor who they would recommend for Staging. Some realtors even include Professional Staging as part of their services.
For more information about how Home Staging could work for you, schedule a Discovery Call with me. It’s free and there’s no obligation!